For many avid players, golf is a lifelong game. Your potential customers may begin at a young age and continue playing golf long after retirement. In terms of your golf cart sales, this means you have the opportunity to build a loyal customer base.
Customers keep coming back to your products when they know you manufacture a high-quality application at the right price. You don’t want to jeopardize your product performance or sales by using a low-quality lead acid battery. Instead, you should encourage customer loyalty by using more efficient lithium-ion batteries.
The Disadvantages Of Lead Acid Golf Cart Batteries
In order to gain your customers’ trust, you must provide them with a reliable golf cart battery that serves them for several years. Unfortunately, lead acid batteries are not a reputable battery solution. Consumers who are already wary of lead acid as a power source likely won’t purchase your product.
Before you choose your golf cart battery, you should be aware of the negative aspects of lead acid batteries that deter your customers. The following performance issues may occur when you choose lead acid batteries for your vehicle:
- Your golf cart is slow because your lead acid battery’s voltage decreases during discharge.
- Due to these voltage dips, your golf cart has difficulty accelerating.
- Your golf cart is weighed down by a heavy lead acid battery.
- It takes a frustratingly long time to charge your golf cart battery.
The Advantages Of Lithium Golf Cart Batteries
Customers who research the difference between lithium-ion and lead acid batteries are likely to choose a lithium-powered product. When you equip your golf cart with a lithium-ion battery, your customers receive the following benefits:
- Less frequent battery charging
- Consistent battery power, even on a low charge
- Increased speed due in part to the lightweight battery
- A longer battery life span, sometimes lasting as long as your golf cart
It’s important to stress these benefits in your marketing efforts. Draw attention to positive online reviews of your product and its battery. Social proof is a powerful sales driver. You should also keep satisfied customers in mind for future sales.
Add your former customers to an email list and reach out to them a few times per year. You could offer helpful information on caring for their golf cart and how to extend the life of their golf cart battery. Once they’re ready to purchase a new golf cart, your company is likely to be the first vendor they turn to.
Remember, it is your role to serve your customers and make product engineering decisions, such as battery choices, in their best interest. While your customers always have the option to purchase a golf cart with a lead acid battery and replace it with lithium, you should anticipate their needs by providing the right battery solution from the beginning.